Episode 47 - Jake Meth on How To Avoid Crappy Thought Leadership Content

Episode 47 - Jake Meth Puts on His Editor Cap and Coaches on How to Create Effective Thought Leadership Content

Summary

In this episode, Ed Marsh and Jake Meth discuss the evolution of thought leadership and journalism, exploring Jake's journey from traditional media to entrepreneurship.

They delve into the importance of authenticity, the role of a fractional editor in chief, and the challenges of navigating the changing media landscape.

The conversation highlights:

• the need for consistency in thought leadership and the impact of bias in modern journalism
• the importance of strategic planning and effective communication
• the evolving landscape of media and communication in business
• the challenges of information overload
• importance of unique storytelling
• the balance between opinion and fact in corporate communication.

Jake shares insights on the role of personal well-being in creativity, the dynamics of entrepreneurship, and the necessity of hiring journalists for effective content creation. They also touch on the impact of AI on writing and the future direction of content strategies, emphasizing the need for authenticity and thoughtful engagement in business communication.

Takeaways

• Thought leadership requires a commitment to consistent messaging.
• Authenticity in content creation is crucial but often misinterpreted.
• Companies often underestimate their ability to share valuable insights.
• The media landscape has changed, creating more competition for attention.
• Bias in journalism is more visible, affecting audience trust.
• Maximizing the power of thought leadership involves understanding your unique perspective.
• Engaging content should challenge conventional thinking.
• A strategic approach is necessary for long-term success in thought leadership.
• The role of a fractional editor is to provide honest feedback.
• Navigating fear and skepticism is essential for companies to share their stories.
• Companies can leverage media to tell their own stories.
• Content doesn't resonate, no matter how much money you spend.
• Don't conflate opinion with fact; ground opinions in fact.
• Improv and hiking help with creativity and problem-solving.
• Many companies fail to seize the opportunity of in-house media.
• Hiring a journalist can help overcome content creation hurdles.
• Reading widely helps develop a sense of good writing.
• AI can help with research but lacks creativity.
• Building a personal brand can benefit both individuals and companies.

Takeaway Quotes from Jake Meth

• "Anyone at any executive level has something interesting to say."
• "Publishing one op-ed is just not a thought leader make."

Check out Jake's website.

LinkedIn: Jake Meth and Ed Marsh

Twitter: Jake Meth and Ed Marsh

Instagram: Ed Marsh

YouTube: @EdMarsh

Show Transcript 

Chapters

00:00 Introduction to Thought Leadership and Journalism
03:07 Jake Meth's Journey from Journalism to Entrepreneurship
06:13 Experiences During the Arab Spring
09:05 Transitioning from Traditional Media to New Models
11:57 The Role of a Fractional Editor in Chief
15:05 Honesty vs. Authenticity in Content Creation
18:03 Target Audience and Industry Focus
21:01 The Importance of Consistency in Thought Leadership
23:49 Navigating the Changing Media Landscape
26:54 Defining the Scope of Thought Leadership
30:10 Strategic Planning for Effective Thought Leadership
32:50 The Impact of Bias in Modern Journalism
44:28 Navigating Information Overload
45:30 The Power of Media for Companies
48:43 Opinion vs. Fact in Business Communication
50:44 The Importance of Personal Well-being
53:35 Entrepreneurship and Family Dynamics
56:18 Defining Marketing, PR, and Communications
59:05 The Role of Journalists in Content Creation
01:02:33 Resources for Thought Leadership
01:05:15 Writing Style and Precision
01:09:38 The Shift to Video Content
01:11:01 The Role of AI in Content Creation
01:18:30 Future Directions for Business and Content

 

Content Marketing is Changing Fast!

Thought leadership content must be effective as traditional playbook of SEO and optimized blog articles is quickly deteriorating in performance.

 

Thought leadership provides leaders an opportunity to build trust and share the culture of a company.

 

Here's more on how content marketing is changing. And more on a helpful content framework - KUUL Content.

 

And here's a guide on the rapidly evolving changes in marketing and sales.

 

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