Sales for Manufacturers, and creating content that resonates with people who actually bend steel and make stuff - Episode 68 of the Industrial Growth Institute Podcast with Jim Vinoski, Forbes contributor and the voice of Manufacturing Talks
Summary
Manufacturing podcast veteran Jim Vinoski joins Ed Marsh in the studio this week to discuss manufacturing, policy, content creation, veterans, scouts, bicycling, and more!
They discuss the importance of skilled trades education, the challenges of content creation in the manufacturing sector, and the need for a resurgence in American manufacturing. Jim shares his journey from factory floors to writing for Forbes and launching his own content consultancy.
The conversation emphasizes the significance of understanding the audience, the role of policy in manufacturing, and the value of quality content in driving industry growth.
Takeaways
- Jim Vinoski emphasizes the importance of promoting manufacturing among youth.
- The partnership between Mike Rowe and Pure Talk aims to support veterans in skilled trades education.
- Manufacturing is a challenging yet rewarding field that requires constant innovation.
- Content creation should focus on solving problems for the audience, not just promoting products.
- The resurgence of manufacturing in the U.S. is a national trend, not limited to specific regions.
- Scouting plays a vital role in developing skills and values in youth.
- Understanding the audience is crucial for effective content marketing in manufacturing.
- AI can help bridge the gap in content creation for manufacturers.
- Manufacturers need to take responsibility for their own content and messaging.
- Quality content creation requires time, effort, and expertise.
Takeaway Quotes from Jim Vinoski
- "It's an honor to partner with Mike Rowe"
- "We need to bring back manufacturing jobs."
- "Quality content creation takes work."
Check out Jim's various websites:
LinkedIn: Jim Vinoski and Ed Marsh
Twitter: Jim Vinoski and Ed Marsh
Instagram: Jim Vinoski and Ed Marsh
YouTube: @ManufacturingTalks and @EdMarsh
Ed's Website: Ed Marsh Consulting
Chapters
02:03 Veterans and Skilled Trades Education
05:40 Jim Vinoski's Manufacturing Experience
07:56 Writing for Forbes and Content Creation
11:58 Launching Cosgrove Content and Manufacturing Talks
15:14 Understanding the Audience in Content Creation
19:14 Re-Industrializing America
21:11 The Role of Scouting in Youth Development
30:07 History Buff and Its Influence
31:15 Navigating Policy and Regulation in Manufacturing
41:09 The National Resurgence of Manufacturing
42:12 Workflow and Consistency in Content Creation
43:23 Cycling as Stress Relief
50:57 The Importance of Quality Content
53:56 Recruitment Challenges in Manufacturing
55:53 Funding for MEPs and Industry Responsibility
01:00:22 The Need for Partnerships in Manufacturing
01:01:43 Upcoming Book and Its Themes
01:05:22 Recommended Podcasts and Resources
01:08:58 Final Thoughts on Content Creation
Read more from Ed's recent paper on these critical changes.
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